Jinli Electric has always been committed to the field of switches and sockets in China, with two major brands under its umbrella: MANK  and SOK Intelligent Control Electric. The company was founded in 1985. For over 30 years, Jinli Electric Appliances has adhered to the spirit of craftsmanship, focusing on the research and development and manufacturing of switches. With advanced technology and pursuit of excellence, it has conducted strategic cooperation with Fortune 500 electrical brands to achieve strong alliances and enhance value. Pursuing advanced technology and striving for excellence in craftsmanship, we aim to create a classic switch in the industry. In 2018, he was selected for the documentary "Craftsman's Mind Made" and became a showcase of "Chinese Intelligence Made" to the world.

Laying the foundation of the industry, comparable to foreign countries

As a practitioner of China's switch manufacturing industry, Jinli Electric Appliances focuses on technological innovation as its strategic center, continuously launching independent research and development new products, and repeatedly breaking international technical barriers. We have successively launched multi-functional switches for lights, surface mounted rocker switches, and quick mounted switches, gradually changing China's long-term dependence on European and American technology and promoting the iterative upgrading of the switch industry.

Reliable quality, Widely recognized

Jinli adheres to the development path of quality first. We have a research and development talent team of nearly 100 people, CNAS certified laboratories and other research and development institutions, and have obtained nearly 100 patents. We have also passed authoritative certifications such as ISO9002 quality management certification, ISO14001 environmental management certification, EU CE, safety production standardization level three, occupational health and safety management system certification, and intellectual property management system certification, ensuring product quality.

At present, Jinli has established a large-scale modern production base of nearly 100000 square meters, equipped with advanced production lines from Europe and America. The annual production of switch sockets has reached a scale of over 100 million, and its production and sales are firmly at the forefront of the domestic industry.

With excellent quality and strength, Jinli has won multiple honorary titles such as "Guangdong Province High tech Enterprise", "China's Top Ten Electrical Brands", "Big Wild Goose Award for Great Craftsman", and "Guangdong Province Top 500 Manufacturing Industry". The brand reputation of "MANK, Durable for 20 Years" is firmly rooted in the hearts of Chinese people.

Omni channel layout, Searching for deep users

Under the wave of consumer upgrading, Jinli Electric has established a user centered omnichannel marketing strategy. Establish an omnichannel marketing system covering terminal retail, e-commerce channels, and professional channels.

In terms of retail channels, we have established over 30 marketing offices worldwide, with over a thousand agents and nearly 100000 sales outlets, selling well in over 20 countries and regions. Firstly, introduce branded electrical services to address users' concerns during purchase, installation, and after-sales service.

In terms of e-commerce channels, we aim to create a convenient model that aligns with user experience and benefits millions of households in China.

In terms of professional channels, relying on the company's strong research and development capabilities and supply chain resources, we will build a comprehensive solution system for home electrical. The launch of exclusive personalized customization, 48 hour agile supply, and one-stop service of quick craftsman to home has won wide recognition and praise in the industry, and has successfully reached strategic partnership with well-known brands such as Country Garden, Xiangjiang Group, Greenland Real Estate, Ronghe Group, the Pearl River Investment to provide a model for high-quality livable electrical life.

Looking forward to the new era, Jinli will continue to take "creating a national brand and supporting environmental protection" as its corporate mission, and make great strides towards the grand vision of "becoming a global leader in innovative electrical solutions".