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Leadership Message

From the past, to the present, to the distant future, from Shunde to China, to the vast world, Jinli has always taken supporting environmental protection as its responsibility, fully serving humanity's unlimited pursuit of green products and low-carbon life, which is the foundation of our business. Jinli's keen innovative spirit comes from this, and Jinli's strong social responsibility also comes from this.


It is very gratifying that after thirty years of development and construction, we have evolved from a few partners when we started our business to a large elite team today. We have gone from simple manual workshop style work to a modern garden style industrial park with over 200000 square meters today. From the initial entry into the electrical accessories industry to the electrical lighting field, we have gradually expanded to LED, intelligence, ventilation, and real estate. The product is not only best-selling in China, but also sold in bulk to multiple countries and regions around the world.


Since its establishment, the company has been focusing on standardized and systematic internal management, and has started to cooperate with Fortune 500 well-known enterprises, gradually introducing advanced management ideas and tools, and introducing excellent talents from all over the country. The company's management philosophy and methods are constantly in line with the world.


At the same time, we are also well aware that the Chinese electrical lighting industry has a long way to go in order to truly move towards energy conservation, environmental protection, and efficiency, and bring low-carbon life! Because of this, in our more than 30 years of development, we have always adhered to the corporate mission of "creating charming and well-known brands, supporting environmental protection", and guided every success of the enterprise with the values of "continuous innovation, pursuit of excellence, and promotion of enterprise development and progress". Under the guidance of this ideology, Jinli has always been at the forefront of the industry with high quality and leading technology.


Jinli also deeply understands that whether a company's vitality is strong or not depends on whether it has taken a sustainable development path. In the face of the future, Jinli will also adhere to people-oriented development, with environmental protection as the premise, participate more in social welfare undertakings, and fulfill the social responsibility of Jinli people.




Chairman: 1690363714477017804.png